I am preparing my first production in 3 years. And the thing that I'm least sure of moving forward is how to publicize.
So Posters? How much do they cost. People see them, but have you ever seen a poster for a show you did not already know about and say I got to see that? If yes, why... If yes, how often? The reason I ask is because I wonder if the cost of printing and getting people to put them up...is it worth it? Do people look at posters for theatre and say...I'm going to see that show?