I have heard of this thing called the "Non Theater Goer". I used to believe in this creature. But, like Ptolemy's vision of the universe, i think we are witnessing an event but not in its entirety.
I would like to propose the idea that there is no such thing as the "Non Theater Goer". Even self designated "Non Theater Goers" are mistaken about their own self diagnosis.
There are always certain types of people that don't go to your theater or to my theater...but does that mean that they don't like theater itself, or perhaps they don't like your theater or my theater...
What kind of theater do they like? Why do they like it?
I challenge you, especially if you think of these types as the lowest common denominators, to find the beauty, the redemption in the sorts of performative events that they do enjoy...the Gun Show, The Lingerie Show, The Wrestling Match, the Rodeo, the Advent play, the Shopping Mall, the children's show, the dirty puppet show, etc.etc.etc.
When we call them the "Non theater Goer", we are not only labelling them. we are labelling ourselves...we are limiting ourselves.